In today’s world, telemarketing can be very effective. It can help a business generate leads, make sales, and increase profits. BUT, is it a good idea to do this in the real estate market? This article will examine that concept by looking at the advantages and disadvantages of doing so.
A great advantage of using telemarketers in real estate is that it is more profitable to use a minimum wage staff rather than a higher priced sales staff. It is also useful for reaching other geographic areas, when trying to solicit new business. Equally; you need to keep up with current customers, having a telemarketing staff is a great way to do it; since the work is distributed to them efficiently.
In more recent times, real estate developers have begun to use telemarketers as powerful tools to reach a wide range of clients. As we mentioned, it is more profitable than using direct sales methods. Your telemarketing team can reach more people in a short time. You can always outsource this work to an outside telemarketer. Later; on days when there isn’t much business, there are NO employees sitting around wasting time AND getting paid for it. You can also get an idea of the interest of potential clients in your real estate services and receive feedback from them in one way or another; thus eliminating people who are NOT interested at all.
Let’s now look at some DISADVANTAGES of using telemarketing for real estate businesses. Whether fair or unfair, most people regard telemarketers as a nuisance and want nothing to do with them. Many consumers have had bad experiences with telemarketers. Even though these have nothing to do with YOUR business, this will negatively affect people’s views of you.
Another big downside to using telemarketers is the cost of training each person. Even though you are saving money in terms of salary, you still have to train telemarketers. That can be very expensive; especially since most of them won’t work, so that money is wasted.
The real estate business requires that its professionals have great knowledge in all aspects of the business. Before doing business with you, a consumer wants to know the full details of any property that interests him. If you are talking to a telemarketer, the telemarketer most likely does not have that information readily available. Therefore; most likely you have lost them as a customer, as well as any referrals they have given you.
Then there is the fact that; With a telemarketer, your potential customer is unlikely to get the face-to-face contact with you that they prefer. People can get pretty discouraged by that. Although most of your communications with them will be by phone or the Internet; Most people like the OPTION of meeting and talking to you in person. If that cannot be done, you will probably lose them to someone else who can fulfill your wishes.