What is Yelp and how should I use it?

Location-based services or LBS platforms like Yelp, FourSquare, GoWalla, and Facebook Places are all the rage among marketers these days. Between social media, mobile and local, there is great potential for marketers to deliver incredibly accurate and measurable marketing campaigns with a minimal amount of effort. and budget. However, it is critical to develop an […]


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How to authentically have more inclusive brand marketing

Add diversity to your brand with integrity and honesty In recent years, we have heard more and more about diversity and inclusion (D&I) in the workplace. The words “diversity” and “inclusion” are similar, but they do not have exactly the same meaning. Well-known advocate for diversity VernÄ Myers puts it this way: “Diversity is invited […]


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Obtaining water damage bills from past insurance adjusters

One of the most frustrating things about water restoration is getting a call from the adjuster saying your bill is too high. During my more than 14 years in the water restoration business, I have received many calls from adjusters saying that my price is too high for this dehumidifier or this fan, etc. This […]


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What does Facebook’s algorithm change mean for music marketing?

Some of you may have seen that Mark Zuckerberg is changing Facebook’s algorithm so that posts from friends and family appear on timelines rather than on a business page, musician page, or media page. Now if you’re in a band, you might worry because, especially for the last four or five years, we’ve basically been […]


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