Communication is the act of influencing and inducing others to act in the manner intended by the speaker or writer. It is an interpersonal and interorganizational exchange of material, ideas, understanding and information. The quality of communication determines the extent of success of a business. Companies that have developed good and effective communication systems are much more successful than those that do not.

It establishes the relationship between the superior and the subordinate, and the quality of the relationship revolves around the nature of the communication. In your business career, effective business communication helps you convey your ideas, lead, guide and motivate your employees. The business of an organization is based on the exchange of information, plans, ideas, proposals; data usage; and conduct discussions, meetings, and research, which are all different forms of business communication.

In an organization the manager has to read, speak, write, listen, observe and supervise which are all means of communication. He uses letters, reports, proposals, and memos for written communication. Good communication is key to effective management. Management needs to communicate the policy, instructions, objectives and goals so that all employees understand and accept them. Effective communication is vital within the company because employees can be better motivated and more efficient. A properly arranged and arranged letter, phone call or personal conversation can win back an angry, disgruntled and dissatisfied customer and build goodwill for the company.

The following skills and communication skills are necessary to succeed in the business career.

Must be able to communicate effectively with all levels of management. You must have substantial experience, training in oral and written communication, and demonstrate good writing skills. Be able to prepare special analyses, research reports and proposals. Need for the ability to write effective correspondence. Must have the ability to communicate and sell ideas, firms, and products. Must be able to cultivate and maintain a good customer relationship. You need skills to collect, analyze and interpret data and write analytical reports.

Simply put, business success depends on effective communication.