How to present the content?

The creation of a good article contains few dimensions of its own. If you think you’ve covered some ground with the actual text, there’s a lot more to be done. Regardless of whether you are a content writer, a technical writer, or a blog writer, you need to present your text in the best way possible to attract your target audience. The development of E-Learning courses requires a comparatively higher degree of variations in content presentation.

Depending on demographics, a writer may choose to emphasize between different elements of the content. The way we present our content is as much (or more) a differentiator as the content itself. It’s the experience we bring to the audience that keeps them paying attention and coming back for more.

However, in total, the content could be presented with respect to the following factors:


Each and every paragraph of your content should be strong enough to express your exact intent. That is why it is necessary to have a clear message. Don’t make readers work hard to acquire your message.
Every paragraph thereafter should be a smaller part of a larger image. Individually a paragraph must be complete covering a single idea.

Organize this series of ideas in a logical order prioritizing the information to keep the content complete enough. Set what you want your readers to see first, second, third, etc.


Our sense of sight is the strongest of all the senses, forming the largest part of our judgment in a given situation. Therefore, if you can identify the key points within the content, you can always use images to convey the exact thought. Be sure to use high-quality images taken by a professional, as they will give you a similar level of credibility. There are many places where images can be used.

For example:

“Use board and management photos in the bio section. Providing a photo gives a face to the name.”


Tables are quite useful for presenting any form of data in a concise format. Readers can quickly get an overview of the key parameters involved in your content.

Keep the number of tables adequate enough and place them at the key points. Provide categories that are descriptive and precise enough, and keep enough space between them, so as not to clutter a table. Also, be sure to provide meaningful column and row headers to define the content covered in the table.


If you think the key points can be better expressed in graphic form, feel free to add one. You can provide tables by stating the figures, and you can also talk about numbers and percentages forever. However, your point will most likely be lost if you rely on these alone.

Put up a graph or chart and suddenly everything you say makes sense! Choose the right type of chart for best appeal and to accommodate all the parameters involved.

Provide a descriptive graph title and label the parameters in such a way that there is no confusion. Position your graphic and labels so that the text isn’t crowded in the middle.


Communicating ideas, whether in plain text or rich media, can be powerful and engaging by accomplishing two simple things:

• Your ideas must be memorable
• Content must be shareable

If you could match your information with the corresponding visualization, you could grab the attention of the general audience. Use visually appealing icons, menus, and logos for this purpose. Get some info graphics or motion graphics to better represent your data. They can be illustrations or cartoons placed correctly within the text.


Flowcharts give you the essence of a process at a glance. Identify your basic concepts and that will help you prepare the ideal design for your data. In your flowchart, separate the complex process and highlight the main points. If a flowchart is too long, you can break it into multiple flowcharts. However, be sure to use the correct forms to represent the data. Each shape in a flowchart represents a meaning, for example, a diamond represents a condition.


If you need your reader to check out your hyperlinks, you’ll need to make them distinctive enough. Proper use of hyperlinks can certainly help readability. Stay away from generic ‘Click here’ link text and try to entice the reader to take action. Keep the text in a different color and speak directly to your reader. Users shouldn’t have to guess or search the page to find out where they can click. You may provide hyperlinks to link to content within the same page/file or between websites/files.


Strategically format your text to help emphasize your key points. Another effective way to instantly improve the visual friendliness of your content is to simply break up and organize your text.

For example:

• Try dividing a paragraph into bullet points
• Highlight essential information in bold and italics
Provide proper indentation and bold formatting to help a reader easily scan your content. It is equally important to apply the same formatting style across all content.

Content writers in Mumbai are increasingly aware of the importance of presenting content and work in coordination with graphic designers to complete their work. Writing Today is not just limited to the use of words and goes beyond to include graphics and formatting.

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