Knowing how to sell a script is as much what you know as who you know. As such, how to sell a script has a lot to do with social media marketing and networking. The beautiful thing about social media communications is that people in the film industry, like producers and directors, now maintain an active presence on social media. As a result, you have the opportunity to build a relationship with them and pitch them your movie, TV show, or movie script.

If you want to learn more about how to sell a script to a producer without scaring them away, here are some necessary steps to follow:

• Locate the producer’s website or social media profile.

• If the profile is public, send them an online friend request.

• Take the time to get to know them before trying to present your project to them.

• When the time is right, proceed to present your idea to them. The best time is if they ask you and when.

Try to find producers who are producing movies similar to what you want to do, if your goal is to sell a rom-com script, for example, Jason Blum and the “Paranormal Activity” folks probably aren’t your best bet. If you’re going to learn how to sell a script, one of the most important things to understand is that you need to find a producer who has an idea about your project and who has experience making those kinds of movies.