Networking is not just about attending events. It’s also about attending meetings, making strategic connections, and growing your networks. Similarly, relationship building and planning are key components to a successful network. Networking can be a fundamental piece of business development. Being able to meet the right contacts and advance your schedule can lead to a wealth of opportunities.

Listed below are some tips for engaging in effective conversations with business specialists.

Step one

Whether you’re meeting with a business specialist at a conference, meeting, meeting, or other function, make sure you’re properly prepared. Have a dynamic elevator pitch that concisely highlights your company, your capabilities, your target audience, and your value proposition. Bring up-to-date marketing materials such as business cards, flyers, postcards, and other useful information. Steer the conversation along the lines of offering information rather than selling a product or service. In the process, listen carefully, pay attention, and show respect. These types of non-verbal communication cues can build your brand and rapport with the other person.

Second step

Once you’ve made a connection and scheduled your meeting, it’s imperative to do your due diligence. Make sure that all your information, materials and Internet presence are aligned, correct and up to date. Feel free to email or phone to remind your counterpart of the session 1-2 days in advance. Be available to correspond before the meeting and update your counterpart on any changes to the meeting. Always arrive a few minutes early in case you are meeting outside of your location.

Step three

Use the meeting as an opportunity to show professionalism and competence. Lead with confidence and stick to the scheduled meeting length. Share presentations, demos, resources, etc. and create a platform for doing business. Go ahead and offer to have another meeting to follow up or to brainstorm new ideas or content. As always, thank the business specialist for their time and follow up in a timely manner.

Use these tips to improve your networking skills. By connecting with these types of people, you can progress your endeavors and achieve good success.