Second Life of Sixty Plus Seniors – Exploratory study of the M (mature) generation in Mumbai

Generation M, where ‘M’ stands for Maduro, including people over 60, and is an important segment that cannot be stereotyped. According to an exploratory study by Jasravee Kaur, a partner at Master Sun Consulting, Generation M has radically different needs and aspirations that must be tapped into by marketers, advertisers, and entrepreneurs. The study estimates […]


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Know Your SEOC – Search Engine Optimization Competition

Knowing your competition is vital to the success of any online or offline business. The first step you need to take to ensure you achieve success in your online business is to identify your SEOC, or search engine optimization competition. SEOC for your keyword To identify your SEOC, first enter your keywords in the Google […]


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Here’s What Industry Experts Are Saying About PPC Advertising

Paid advertising is a vast field of opportunity for every individual who wants to expand their business and grow with market trends. Today the world is going digital and advancing by opening new doors in the paid marketing industry. There are many techniques for Google AdWords campaign research with immense advanced technology, paid marketing strategies […]


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Illustrations in UX design: there is more than meets the eye

One may think that user interface conventions and patterns restrict the ability to be creative, but in fact, by focusing on the impact and purpose behind the illustrations, they push you into problem-solving mode that requires more thought. innovative and really gets the creativity flowing. . Contrary to popular belief that interface design is highly […]


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