Supplier Management: The Pros and Cons of a Supplier Relationship Management Program

Supplier Relationship Management (or SRM) programs are designed to create a closer working partnership with your critical and strategic suppliers. This should result in better value for both organizations. However, there are mixed opinions about whether the benefits outweigh the potential risks. Arguments for SRM – Eliminates waste and barriers for an effective service. Contracts […]


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Media Exposure/PR/Ad Tips: What’s Your Unicorn Factor?

When it comes to garnering national media interest and exposure for writers, reporters, producers, and bloggers, don’t be like everyone else…literally. I always tell my clients and the people I consult with: “My media contacts aren’t looking for horses or even zebras, they’re looking for UNICORNS, so what’s your Unicorn Factor?” What makes your business, […]


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Bridge loan: the definitive financial solution for prolonged problems

What is a bridge loan: A bridge loan is also known as ‘gap financing’ because, as the name suggests, it is more about filling or channeling the empty cracks in your financial condition, especially when dealing with an emergency monetary need or crisis you are facing. , be it in terms of purchase of personal […]


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Fast Food Market Forecast: The Subway Example of Strategic Product Positioning

The US fast food market has seen a healthy surge in growth over the last three years, and the forecasts may hold. The fast food market is forecast to maintain its current growth expectations, with an anticipated Compound Annual Growth Rate (CAGR) of 2.3% for the five-year period 2005-2010. This is expected to bring the […]


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