Building a cold calling sales team is a lot easier than you think. However, it can be very expensive and incredibly frustrating if you don’t follow certain guidelines.

1. You must have a semi-relevant list of contacts for your telesales team to call. There is no point saving money on cheap leads or data that is out of your target audience when you will lose a much greater amount of money due to wasted labor, phone bills, and finally hiring fees from the loss of dissatisfied staff.

2. If possible, headsets are much better than telephones for any team that is on the phone for more than a few hours a day. This prevents the phone from being held between your shoulder and chin and keeps your voice clear at all times.

3. A basic CRM system is hugely beneficial in keeping track of your sales conversion rate. CRM stands for Client Relationship Management, and it is a piece of software that will manage the leads that you distribute to your telesales team. These can be expensive, but if you’re buying quality data then they pay for themselves as fewer leads are likely to be wasted.

4. You must have a training program in place. I have seen many companies that do not care too much about training their telesales staff because they consider the role to be elementary or simple. Because of this, they ignore ongoing training or simply implement a short induction course.

5. Always have at least one sales meeting a week, preferably every morning or before the cold calling session begins. Cold calling is boring work, and a meeting before each session gives your staff a chance to air issues and concerns. These meetings also create a team bond.

6. Have a team leader take charge and make sure you are getting the most out of your team. If you can’t justify paying extra salary, then just the praise of becoming a team leader will sometimes be enough to have a decent average team leader on your side.

7. A proven telesales script is essential to maximize your staff engagement. The script must have at least the following 3-point structure.

8. Introduction: The presentation should tell the customer who your representative is, why your representative is calling and, most importantly, why he is available to the customer. that is, why the client should give his representative some of his valuable time.

9. Fact-finding: You will need to ask some relevant questions to determine if this suspect has the right qualities or desires to become a prospect.

10. Closure: The end of the call should lead to or at least create an opportunity for a follow-up call from your sales team. This follow-up should be welcomed by the potential client. With this in mind, it is essential that the fact finding section of your telesales cold call presentation runs successfully.

Hope these help you build a cold calling team.