10 Ways Technology Can Increase Your Sales

1) Acquire email addresses of all prospects and customers.

Constantly work on building your network and acquiring email addresses. Ask for email addresses! Email marketing is incredibly profitable and effective when done correctly. Please do not send email solicitations more than every two weeks and follow all regulatory guidelines outlined in the CAN-SPAM Act.

The main aspects of the law include:

a) Do not use false or misleading header information; must have a valid From: address.

b) Do not use misleading subject lines: the subject of your email should be related to the content of the email.

c) Provide your recipients with an opt-out: Provide your customers with an email address or a link that allows them to stop receiving emails from you. Honor their requests.

d) Identify your email as an advertisement.

2) Develop and distribute the monthly electronic newsletter.

E-newsletters allow you to provide valuable information to your clients on market conditions, area news, subdivision updates, industry trends, active listings, etc. Your email newsletter should allow you to build a long-term relationship with your customer by continuously delivering value-added information. You should stick to about 80% value-added information and 20% advertising. Content is king!

NOTE: If you distribute a large amount of email through your company’s email server or through your Internet Service Provider’s email server, you have limited distribution capabilities. If you send large amounts of email, your email service provider may shut down your Internet access because they think you are sending spam. You can get around this limitation by scheduling your ezine delivery in 15-minute increments. SmartSerialMail allows you to schedule your email distribution based on a pre-defined schedule and send large amounts of email over a long period of time.

3) Customize, customize, customize.

As I mentioned before, content is king! However, content alone will not win the day. Your content should be personalized based on the interests of your customers. Break down your clients in your database according to their area of ​​interest. For example, you may deal primarily with real estate investors. Some investors may prefer to invest in single-family homes, while others may prefer to invest in multi-family properties. You should develop two separate ezines with custom content for each group. You’ll create more value for your clients, increase your promotional effectiveness, and be better informed about the various types of products within your real estate market.

4) Use software to stay organized.

Every day we try to achieve more in less and less time. Most people try to achieve more each day by working harder. You shouldn’t be working any harder. You should work smarter to increase your productivity by taking advantage of new technologies. This is called leverage (doing more with less effort). Specifically, you can use the calendar and contact management features of Microsoft Outlook or purchase a customer relationship management program such as ACT or Goldmine. All these apps work great. The key is to learn one and use it fully. You will be more productive and successful.

5) Know your market – Research and Analysis.

Good market research and analysis can make you and your client very rich. The role of market research includes: financial feasibility, location/site analysis, and market analysis. You must be able to identify supply and demand by product type (single-family, multi-family, office, industrial, warehouse) within your market. This will allow you to unlock hidden investment opportunities for your clients.

There are many companies that offer market research and analysis. You can also buy market research reports online.

6) Automate your business.

Automation is the mechanism that you should try to achieve throughout your business. Ask yourself “What are the routine tasks that I do each day?” Then ask yourself, “How can I automate these mundane tasks to be more productive?” The answers to these questions can change the scope of your entire business!

You can use new technology to automatically send emails on a predefined schedule, run and distribute reports throughout your organization, and remind yourself, your team, and your clients about scheduled meetings.

7) Use a virtual office.

A virtual office allows you to work just as efficiently from a remote location as you do from your office. Virtual office technologies give you access to all files, software, and computer resources through a secure Internet connection. You can literally work effectively from anywhere in the world that has access to an internet connection.

If you are a small business (fewer than 75 employees), I recommend Microsoft Small Business Server. This server provides your organization with an all-in-one solution for file/print sharing, email, firewall, and remote access. The cost is very affordable and can grow as your organization grows.

8) Be global.

Today we live in a global economy. The condition of our economy impacts the condition of the economies of other countries and vice versa. Globalization can present tremendous opportunities for real estate professionals. For example, the US dollar has declined substantially relative to many other currencies around the world. This allows foreign investors to purchase real estate in the United States at a substantial discount. In addition, the median cost of a single-family home in the United States is much lower than the median cost of a single-family home in many other developed countries.

You can use the Internet to reach these global markets through search engine optimization, pay-per-click advertising, and virtual meeting software. Search engine optimization allows your website to be found by your prospects from all over the world. Your prospects enter keywords (Myrtle Beach Real Estate) into a search engine like Google and your website appears on their screen. Pay-per-click advertising is a form of internet advertising where you pay each time a prospect clicks on your ad. The best provider of this service is Google AdWords. Virtual meeting software allows you to give a presentation to a potential client who lives anywhere in the world. A virtual meeting schedule includes: http://www.gotomeeting.com

9) Measure promotional effectiveness.

Remember the old saying “If you can’t measure it, you can’t manage it.” This is true today more than ever. You must take advantage of technology to measure promotional effectiveness. You can use your database management system to track promotional effectiveness. For example, most customer relationship management software allows you to enter your lead source for your contacts and then generate reports on the number of leads generated from each lead source.

You can also use phone call accounting systems to measure promotion effectiveness by tracking the number of phone calls received for specific numbers. You can purchase a unique phone number for each of your marketing campaigns and set up the phone number in your phone system for tracking purposes. When your prospect responds to the marketing campaign and calls the unique number, the call accounting system keeps track of the number of calls received and gives you an accurate report of the leads generated. You can then track the lead through the remaining sales cycle to determine cost per lead, cost per sale, and overall return on investment for your marketing campaign.

10) Integrate Technologies.

The technologies I’ve described are very powerful individually, but when integrated they can revolutionize your life and your business. For example, you can simply learn how to use a customer relationship management system and you can grow your contact database, but you have very little leverage.

The real leverage happens when you integrate your customer relationship management database with monthly email newsletter campaigns, search engine optimization, pay-per-click advertising, live website chat, and virtual meeting software. The combination of these technologies will dramatically increase the number of leads generated, reduce the amount of time it takes to take the prospect through the sales cycle, and give you a mechanism to identify the most effective marketing campaigns. Market research and analysis will allow you to better serve your prospects when you analyze their needs. I recommend that you learn more about these technologies and implement them immediately.

Please let me know if you would like more information about any of these technologies. We have Microsoft Certified Professionals with more than 50 years of experience in applied technology. We can provide you with a wide range of services, from online computer repair to database design, server installation, network installation, website development and search engine optimization. Contact us today to schedule your free technology evaluation.

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