Pros and cons of normalizing data in a 3NF form

The main purpose of normalization is to reduce data redundancy and avoid inconsistent data. Normalization leads to the separation of unrelated entities into separate entities. In effect, normalization leads to a clean design of the database. Since we do not store redundant data, we save storage space and resources to maintain (update, delete) redundant data. […]


Continue.. Pros and cons of normalizing data in a 3NF form

Outgoing Kites: Where are you going, where have you been?

The comings of our own Solar System come shrieking into the brilliant light and molten heat of the inner regions, fleeing from their birthplace in a frigid and dark realm far, far away. In this mysterious region of perpetually cold twilight, the icy, glowing cometary nuclei of our own Solar System linger as relics of […]


Continue.. Outgoing Kites: Where are you going, where have you been?

The e-Marketing plan: brief overview and scheme of work

I. Summary of a marketing plan Marketing planning (concretised in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. Our ability and abilities to make profitable sales are affected by hundreds of interacting internal and external factors that are difficult to assess. A marketing manager must understand and […]


Continue.. The e-Marketing plan: brief overview and scheme of work