A Study of Mass Production in Art – Andy Warhol

Andy Warhol (1928-1987) was of Slovak ethnicity, born and raised by Russian parents in Pittsburgh (USA). Warhol is known for his valuable contributions in advancing art from galleries to everyday “non-artistic” items like the soup can or vinyl records. His glorification of the kitsch and the mundane was the beginning of the pop art movement in America, breaking down the barriers of elitist art and making creativity an accessible part of everyday life for all. If Kitsch is in fashion today, Lichtenstein and Warhol are no small reasons for it. Both are the combination of Marx and Engel of Commercial Art.

Andy Warhol is known as a commercial artist. However, his true claim to fame is his successful attempt to bring creative respectability to visual art in mass-produced commercial items. Warhol began his career designing covers for vinyl records. His presentation of Pop Art in the form of “Campbell Soup Cans” in New York, paved the way for the glorification of the hitherto neglected area of ​​product design. Often considered bread butter’s rude cousin of avant-garde art, Andy helped commercial art leap from soap box covers, soup cans, plastic packaging, and advertising, to a genuine art form. and respectable.

His visually “in your face” images became the iconic remnants of capitalism and Andy Warhol defiantly worshiped the gods of capitalism through those images. Warhol’s motivation for this capitalist cult was his basic and firm idea that mass production is the greatest leveler in today’s society. Andy Warhol used to clarify the fact that “a can of Coca-Cola that the president enjoys is the same as that of the bum on the street. Therefore, the can of Coca-Cola turns out to be a definitive work of art.”

Andy Warhol worked steadily to develop a certain style of work, distinctly different from Roy and other great Pop Art performers. Working on the subjects he loved and dealt with into routine, Andy Warhol turned everyday items, street objects and tools in simplified but intricate works of art. Warhol would diligently work on these regular items to give them a new and exclusive look. The first reaction to seeing a Warhol work would be a typical pleasant and surprised exclamation.

Andy Warhol, raised par excellence with a steady dose of a great American dream, dabbled (often successfully) into books, movies, and philanthropy. He often made rules and then cheekily broke them. Andy Warhol did everything prim and upright Parisian artists abhorred. He made screen prints of paintings and mass produced them. He made simple sketches and sold them at exorbitant prices. Furthermore, he was a closet homosexual who was also an Orthodox Christian.

Despite the fact that his artworks are subject to controversy, Andy Warhol successfully secured a place in the hall of fame. His selective representation of everyday icons and images as art, displayed his rare spark of creativity. Resting are just the small details, which Warhol would have otherwise trampled on, as he would have walked from mortality to the pantheon of the Gods of the Arts.

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