This post will provide some simple steps to help you outline what needs to be done when developing a digital marketing strategy. Sure, there’s a lot more to go along with this, but this should help you create the foundation. Social / digital media evaluation The first step will be to become familiar with the […]
To grow a business, you will need tools and resources. You will also need to understand how to prospect, close, and present. You must master the art of writing good copy. Most importantly, you will need to learn how to generate leads and create a lead generation system that works for you. Wouldn’t it be […]
If you want to make sure you keep your SEO results and keep your search engine rankings, you’d better pay attention to the latest updates from the biggest search engine; Google. Here are some reasons why Mobile First Indexing could be affecting your page. Mobile usability issues on your site If your site has mobile […]
All companies operate primarily with the main objective of attracting buyers and obtaining maximum profits. In the current scenario, when there is a technological advantage to reach a large number of target audience, companies must give importance to digital marketing if they want to stay ahead of their competitors. Digital marketing works on building and […]
How a Personal Branding Plan Benefits Your Business Brand You don’t have a second chance to make a first impression. Truer words have never been said and they apply to both you and your business. If you are a store owner, for example, you know that if someone has a negative interaction the first time […]
The reality is that marketing videos are very effective. The first thing that probably comes to mind when you think of marketing videos are demo videos or “how-to” videos. This is because video is the easiest technology to use when you want to explain something to your target audience. It is the best alternative to […]
Social media has become a popular way of sharing information and content with others. Social networking sites are the sites that host social networks. For those new to social media, it’s good to know what types of social media sites exist and what each one does. Forums Probably one of the first sites to allow […]
It is dangerous to trust too much. But hey, it sure beats the alternative. It means that from time to time you are going to trust the wrong person. Someone will break out of your defenses and affect your mood. I remembered this lesson the hard way recently. He was too open with someone who […]
I’m sure you’ve landed on someone’s website and felt something was … wrong; Or maybe you suddenly turned off without even knowing why. Chances are, you quickly clicked again to find a competitor’s website, where you felt more comfortable and secure. Your visitors might feel the same if you don’t pay attention to how you […]
We enter a new decade in early 2021. The previous decade began when many companies realized the importance of exploring the digital landscape to expand their horizons. The spread of the pandemic towards the end forced more companies to explore this avenue, and as a result, B2B digital marketing gained new momentum. While the opportunities […]