7 great reasons why you should post on LinkedIn

LinkedIn Marketing for Small Businesses LinkedIn Marketing for Small Business is becoming increasingly popular because it is a fast growing platform and the largest professional network in the world with hundreds of millions of users. Posting valuable and regular content on LinkedIn helps build trust between you and your contacts and helps you to be […]


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Newsletter Calendar – Creating a Calendar for Your Company Marketing Newsletter

A newsletter calendar keeps your publication current. Whether you send it by post or email, creating a regular newsletter for your clients and prospects is an important marketing strategy. However, many organizations struggle to find topics for their newsletters or have trouble posting them on a set schedule. To avoid these problems, companies can borrow […]


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Digital Marketing for Nonprofits: How does it work?

Marketing for a nonprofit is not limited to media campaigns. It includes branding – the creation of logos and slogans, along with content and media. Expose your organization’s cause and ideal to your external audience and grab the attention of donors and volunteers with the help of these digital marketing efforts. Junk mail Digital marketing […]


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Content Marketing: A Closer Look at Theory and Application

Content marketing is often seen as the next big thing in internet marketing. Business owners who are aware of risk are likely to be surprised, because any business solution that is hyped up should not be easily accepted without deep understanding. Therefore, before getting into the actual development and implementation of a content marketing strategy, […]


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The hero’s journey and Casablanca: teaching the monomyth

Casablanca has it all: moving love story; awesome art; and captivating characters. It is a classic movie that millions of people watch over and over again. However, did you know that Casablanca was also an example of Joseph Campbell’s hero’s journey? Here’s how to turn the movie into a useful tool for teaching the hero’s […]


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Skincare Brands Embrace Responsive Design Websites to Sell Products Online and Stay Competitive

One can argue why any business should have a responsive designed website. After all, it is the latest new standard in programming language (HTML5) and it is here to stay. One of the key benefits is that it is compatible with all major devices such as tables, smartphones, and computers. A responsive design website, as […]


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