Although only a few decades old, the field of information technology or IT is as wide and deep as the industries that have been around for centuries. IT job categories, degrees, and specialties abound, so many that anyone researching IT as a career is likely to be very, very confused. What is the difference between […]
Search engine optimization or SEO is considered a very effective marketing strategy in the 21st century. Therefore, it is important that companies appear on the first pages of search engine results to improve their online presence. Businesses must have used SEO no matter what industry they are in. Otherwise, they would not have managed to […]
All business owners know the importance of marketing. They know that having a solid marketing strategy is the key to winning new customers for your business. Customers are key components to the success of any business. Without clients, who provide the much-needed finances that help your business prosper, your business is doomed. So the burning […]
Once, print marketing was the only game in town. Banners, posters, business cards, flyers, and newspaper ads were your only option for getting the word out about your business. Then came the Internet. And with the advent of new email lists, websites, and social media, everything changed. In the last few decades, marketing has completely […]
If you want to have a Virgo as a lover, don’t get into bed with him on the first date. I know, I can’t believe I’m saying it either, but unlike most male zodiac signs, the Virgo man (who is symbolized by, I need to remind you … a Virgin) could be completely dismayed by […]
Your content marketing plan should ensure that every piece of content you publish achieves a goal. You want to improve the customer experience by educating and informing them. You also want to use the content to build trust and build credibility. Well-planned content can do all of that and more if you create a solid […]
First of all, I want to congratulate you on leveraging YouTube videos in your content marketing strategy. It is a wise choice. The demand for video content continues to grow and you don’t want to be left out of the game. 43% of people want to see more video content from marketers. “(HubSpot, 2016) But […]
Nonprofits can and should adopt best practices taken from the for-profit sector when doing so can help them run a more efficient and productive organization. In fact, nonprofits should take seriously any business or operational practice that can lower costs and further stretch the operating budget. One of those practices is market segmentation. Market segmentation […]
A resume summary is a concise summary of who you are and the value you can bring to an organization. Today (2018), all strong resumes are expected to have resume summaries instead of the old-fashioned “Target.” The resume summary is essentially your elevator pitch, which is a very short “commercial” of who you are and […]
How to search for keywords in AdWords campaigns Finding the right place to settle can mean the difference between success and failure. This is true for online advertising. Making a sale and increasing your profit is just a kiss away. Here are some tips on how to do keyword research on your AdWords campaign. Just […]