It has been a confusing task for brands to choose between content marketing and native advertising. However, there is a famous quote from Seth Godin, “Content marketing is all the marketing you left. “Users prefer and love well-written content. Research says 45% of consumers find sponsored content more relevant advertising than others. SEO value and […]
Your customer has agreed to hire you for a managed network services project and is ready to begin ordering the necessary equipment and software and developing your implementation plan. But before you do so, there is a very important detail that you need to take care of first: securing your client’s signature on a network […]
Pay-per-click (PPC) campaigns are a great way to get into online advertising without spending a fortune. You can start with a small budget and see big returns on your investment over time. But even before you start, it is important to understand all the different goals you may have in mind for your PPC campaign. […]
Pathos is what the Irish survive and thrive on, so Swift begins her proposition with that. He presents a melancholic image to his readers in the opening lines of A Modest Proposal, recalling the beggars and urchins at the gates of Ireland, the women followed by three, four or six children. The first paragraph also […]
In this article, I am going to write about a traffic building strategy that you can use, primarily using articles as a source of traffic. Then I’ll describe how you can get more exposure for your articles by sharing them on social media. Getting traffic using only articles. Let’s take a look at this premise […]
If you have a mentor, you should be sure to ask the following questions at some point during your relationship: 1. What are your goals and dreams (short and long term)? 2. How can I help you achieve your goals and dreams? 3. Why did you choose to pursue these goals and dreams? 4. What […]
Given the importance organizations place on generating press coverage, having a strategy and trained professionals assigned to critical tasks is vital. Preparing people who will speak to journalists is critical to this effort, for five reasons. 1. Media interview training helps people cultivate the skills to engage in more productive give-and-take with reporters. Being interviewed […]
Sometimes I hear from people who are receiving hurtful comments from those who are supposed to “support” them during their marital separation. Sometimes this so-called support comes from friends or family. It can even come from the “support group” you joined specifically to feel elevated during your breakup, which can be incredibly disappointing. Someone might […]
One of the most important things I do in my job is edit. When people first think of sharing their life story, they are overwhelmed with the vast amount of information to relate and tell. My job is to help them focus, record, and produce a clear, concise, and entertaining story. One of the hardest […]
We’ve been sharing some learnings from Procter & Gamble based on my 23 years of building brands and businesses with them. The most recent articles have focused on brands, branding and product positioning. This article provides an overview of how P&G creates its positioning strategies for its brands. You can also know this as the […]