Expanded Content Label for Your Product
When it comes to product packaging, a brand owner’s job is to make sure their products are appealing to the consumer, communicate brand messaging, and stand out on retail shelves. With the current trend of shrinking package sizes, however, it can be challenging to get all your label messaging across without losing shelf appeal or meeting regulatory requirements.
If your product requires more than just a few words of information to get across the message, you may need to use an extended content label for your packaging. These labels allow for more space to convey critical information, while still remaining aesthetically pleasing.
They are typically Expanded Content Labels, booklet labels or fold out labels that combine a pressure sensitive label and a folded or bound outset. This technology allows you to transfer in extensive product and regulatory information, and meet consumer demands for more information, while keeping the appearance of your product’s packaging intact.
Choosing the Right Expanded Content Label for Your Product
These labels can have up to five pages of art with multiple colors, allowing you to tell the full story and engage consumers in a new way. Whether you’re sharing safety information, recipes, or multiple languages on your packaging, these labels provide an expanded canvas to connect with customers in a meaningful way.
The type of label that is right for your product depends on the environment, fit, form and function. Your needs are going to vary, so it’s important to discuss your specific challenges and goals with an experienced label printing professional.
Peel back labels are the most common solution for a variety of packaging applications and can offer a cost-effective way to add more content to your labeling while maintaining the look of the original. These labels have a repositionable adhesive that allows the consumer to peel away the label for repeated readings of additional information.
They’re a great choice for those who want to include coupons and other information on their labeling, but don’t have the room for a larger label. They can be custom printed and come in a range of shapes, sizes and materials, so you can find the right solution for your packaging needs.
ECL’s also allow for more space for multilingual information, making it possible to communicate with your consumers in a language they understand. This can help increase your reach and build loyalty among your global customers.
In addition to providing more content on your packaging, ECL’s can be customized with a variety of options, such as fold-outs and multiple panels that can hold coupons or other important information. Having these options on your product’s packaging can give you an advantage over your competitors, while also keeping your product’s shelf appeal intact.
Choosing the right Expanded Content Label can be tricky, but it’s essential for maintaining brand messaging, reducing costs and ensuring your product is compliant with regulations. We’re here to help you decide on the best option for your product and budget.