Short message services or SMS as we call them, has become one of the fastest and cheapest forms of expression.
Marketing giants understand the value of one-on-one interaction to create new customers and retain existing ones. Communication with the client is given a lot of importance in these times and it is also the right thing to do. Customer satisfaction has become an integral part of business organizations.
But with the current economic situation, retaining a client is difficult, no matter how satisfied they are with your services.
Some facts and figures
According to research, around 8.6 trillion messages are sent worldwide every year. More than 3 billion mobile phones are used daily for marketing purposes alone. The messaging industry is twenty years old but now its true potential is being seen.
Texting is more popular due to its compatibility with each and every mobile phone, be it a high-end smartphone or a basic version.
the comunication is the key
Communication is the key to all healthy relationships and the same applies to business relationships. In order to retain customers, we need to interact with them, inform them about our services, inform them about what’s new for them, and other similar things.
So what do we do?
Texting and calling are a big part of our daily routine, whether personal or professional. They have the ability to communicate with us in all places all the time. A simple text of 190 bytes and 160 characters has the power to reach a target audience wherever they are without having to assemble them in one place.
SMS is one of the most effective forms of communication
Do not you believe it?
Let me tell you how regular interaction can give your organization a boost.
- Regular connection will help in building the brand.
- Sending promotional offers.
- Provide customer service
- Appointment booking, sending timely reminders
- Confirmation of delivery of goods.
- Keep the brand in the mind of the customer
- instant communication
- Safe, secure and fast interaction
With the changing times of the web, internet, and smartphones, marketing strategies must change as well. Today’s generation wants everything to be instant and it proves to be a perfect solution for instant promotion or customer service. It can be used in almost all fields of marketing, advertising, promotion, development, and brand recognition.
It reaches almost all mobiles
Sending a text message has a cost, so it almost always reaches the recipient no matter what mobile phone or carrier they use. Even if the recipients’ mobiles are turned off, they are stored in the gateways and forwarded to them every time their phone is turned on.
The high delivery rate is what makes the service the most successful form of marketing communication.
Almost all mobile phone users read it
A mobile phone user rarely avoids the beep sound of an incoming SMS. Each user opens the inbox to see it, anticipating that it is from someone they know. This advance warrants a look at the notice you send.
profitable way of marketing
Considering the high user reach and easy delivery, there is no other medium that can compete with it. It is the most conductive way to communicate, market and promote any brand.
Immediate response
Mobile users keep their phones with them at all times, so any innovative or compelling marketing offer with the option to return the mail usually generates a quick response from the user.
interactive media
It can be something one way or two way. The business organization can have interactive communication with its customers depending on the product it intends to promote.
Less time
It only takes a few minutes to send thousands of messages and reach the consumer instantly without downloading or using the web.
No technological problems
The organization passes them through a gateway over the Internet. There are no attached tech issues for the recipient to get.
Reaching your target audience, all at the same time, has never been easier or faster, within a specific limit of 160 characters.