Build Strategies for Craft Brewers
When a craft brewer starts looking for a location for a new brewery, one of the many questions it needs to answer is what type of building to choose. While many breweries will choose to construct a new building, many also decide to repurpose an existing building. These decisions can have a variety of consequences.
A business plan is essential for any new Craft brewery builds. It is a bible of sorts that guides decisions and provides guidance. The size of the brewery also affects costs, as do utility costs, product production, and distribution logistics. It is also important to build a budget that reflects your business goals and identifies areas where you can cut costs.
Your brewery business plan should include hard numbers and tables that demonstrate that you know the ins and outs of the brewery business. You should also include key figures such as break-even points, start-up costs, and equipment overhead. This will help show investors that you understand the ins and outs of the craft brewery industry.
How to Build Strategies for Craft Brewers
One of the key challenges for craft brewers is marketing their product. In general, micro-breweries need to understand the changing tastes of consumers and find ways to appeal to a wider audience. For instance, many micro-breweries produce limited-edition beers in order to create hype for a new product and increase consumer demand. They then throw release parties that draw crowds.
Craft brewers may also choose to raise capital through a variety of different methods. One of the most common ways is through an Employee Stock Ownership Plan. This type of financing isn’t typically used for growth, but it is attractive for founders who are looking to reward employees with a stake in the company. By offering stock options, brewers can reward employees while providing liquidity for investors.
Social media is another excellent way to market a craft brewery. For example, you can create a Facebook page for your brewery and use the platform to share updates about your brewery. Be sure to stay true to your company’s branding throughout your social media presence. You can also host contests and engage with your loyal followers. Depending on your brand’s goals, you may even be able to convert some of the best-performing posts into social ads.
As your craft beer brand grows, you need to make sure you are ready to keep up with the demand. Even the best marketing strategies won’t work if you don’t have the resources to meet sudden demands. To help you keep up with growing customer demand, consider investing in brewery-specific cloud-based software. This can help you maintain inventory control and increase production efficiency.
The brewing process is notoriously energy intensive. This means that a craft brewery that can generate clean energy can support SDG7 (Affordable and Clean Energy), which aims to reduce greenhouse gas emissions.