Green is green but not literally green! Wow! Sound confusing? Correct! But not at all if you are one of the growing number of people who are becoming green minded. Yes, you read the term correctly! But again, you could be misinterpreting it! This does not mean having sex-related or naughty interpretations of things and ideas. It is intended to refer to the state of environmental inclination towards almost anything within your lifestyle.
Going green when it comes to your home is one of the most celebrated ideas in the home building and decorating world today. While site, height or elevation, square footage, and number of years from date of construction are still among the top determinants of kidney property prices, green attributes are closely followed as selling factors as well. common. And with this, if you have a rental property, capitalizing on it can give you an edge over the competition. That is how.
- LEED certification: Insurance matters. It certainly is. If you are proving to potential tenants that the building is green, then your LEED certification is an important introduction. Today, this certification is a symbol of global recognition for achieving sustainable development. Stamps the building with a rating that makes it healthy, efficient and economical. According to a study, green rental properties showed a strong dominance of 9.1% higher rental premium compared to their non-LEED certified competitors.
- Energy Star Compliance: Another way to market your rental property is by introducing customers to its Energy Star compliance. It is an energy efficiency measure issued by the Environmental Protection Agency (EPA). While commonly associated with the energy-saving characteristics of appliances, green buildings are also issued with this symbol to recognize the efforts of developers and owners to make the property contribute to reducing the carbon footprint and increasing efficiency. energetic.
Who to market to
Millennials are the best audience in the rental property market. In a recent article published by forbes.com, it was claimed that millennials are driving the single-family rental market. Their semi-nomadic lifestyles give them the mobility and flexibility to adapt to new challenges to their freedom, career, and independence.
Green rental properties give millennials the advantage of sustainability while assimilating its benefits and without having to give up the freedom they always wanted.
Where to trade
Millennials are very attached to the technology of their generation. This is very evident in all aspects of their lives. And apparently you wouldn’t see a millennial without gadgets wherever they go. Whether at home, workplace, shopping malls, food centers, and even on beaches, forests, mountains, and caves, millennials are always armed with their smartphones, tablets, laptops, and pieces of wearable technology. These are proofs of your mobility, technological prowess, and even an option for your flexible productivity.
They are always on top of your social media accounts. Be it Twitter, Facebook, Instagram or other popular social networks today, a millennial certainly has a maintained account. With this, there is no other option but to enter their world as well if you want to connect with them and tap into their potential heirs as the next tenants of your green rental property.
Marketing methods
Social media is such a powerful tool. Make your rental property known to millennials through posts, photos, and videos. Descriptive texts along with engaging photos and a video tour of the property are some ways you can introduce your property to potential tenants.
Millennials would love the experience of living in their rental property that offers wide street lines, a patio, and even a parking area. While enjoying these benefits, they are still given the ability to move in when needed, as if a new adventure awaits them in the great outdoors!