It can be expensive trying to sell RVs through traditional means. The cost of advertising space in a newspaper or magazine can cost hundreds, if not thousands of dollars, depending on where you live. Posting a classified ad is much cheaper, but it can easily get lost among all the other vehicles for sale. There are better ways to get noticed and that is online.
The Internet offers many ways for RV dealers and sellers to reach their audience. All it takes is a little knowledge and some trial and error before they can find their niche buyers and other like-minded merchants.
One of the first ways to reach people is through blogging. Creating your own blog is a worthwhile endeavor if you plan to trade for years. Blogs take time for people to notice. However, you can also go to popular blogs and leave a comment. That way, thousands of people who are already interested in the topic in question can read your comment. Some sites will even link to their website where you can have your information ready to go.
Twitter had become the latest social media fad. Seems like everyone has something to tweet about. It’s a great way to reach people because it’s free, it doesn’t take long to send out a Tweet, and if people are interested, the feedback is almost instant. Many companies use Twitter to promote their products, but they don’t understand that most consumers don’t care about Tweets unless there is an incentive for them. So if you do decide to tweet, consider sending something that gets people interested in your sale: ‘Vintage Airstream for sale ONLY for one day’ might get more attention than ‘RV for sale’.
What customers crave in this impersonal world is customer service. They want a company that understands them and goes out of their way to make their experience a good one. So you have to figure out what you are offering potential buyers that none of your competitors are offering.
Another option RV dealers or online sellers should consider is working with a consignment dealer. The consignment dealer has experience and a fairly large allocation of money for advertising. They can often help people sell vehicles faster than they could on their own.
That you like what you do is also important. If you are passionate about what you sell or trade, other people will be too. Enthusiasm is contagious. Spread it on the internet and see what comes back to you.
Finding out who wants the information you have is another key factor in being able to consistently sell and trade online at good prices. Learn the ages of the people who are most likely to buy your vehicle, then spend some time researching where they are looking to not only buy but information about the vehicle.
Newspaper advertising is slowly becoming a thing of the past. Today, consumers are smarter than in the past. They can compare prices online. Dealers that have fly-buy programs where they pay for airline tickets for guests who purchase an RV are reaching out to a national and even global market. What are you doing to compete?