Printing should be an integral aspect of any "Order fulfillment" Office

Crowdfunding or marketing departments are looking for a fulfillment partner who can understand your marketing needs, help maintain your brand, provide creative reward items, and most importantly, have the expertise. Many fulfillment companies are equipped to handle the mailing of transactions, but do not have the expertise in print marketing. On the other hand, companies that are savvy at printing t-shirts or gifts lack a complete compliance solution.

A compliance organization must have the following expertise if it is looking to meet crowdfunders. Things to look for in an above-average fulfillment house:

  • Dedicated Graphic Design Team: Good design is an essential part of your business presentation and governs your marketing. A fulfillment house that has a dedicated graphics team can provide a constructive look at your print item and provide insight into what would be printed effectively. A good graphics team could ensure that a particular font or size of text prints correctly or detects simple errors in spelling or grammar. These simple fixes could save an organization from costly mistakes. A dedicated graphics team can pre-check the artwork and also if the artwork is set to the correct template. Also, a proper filing system to ensure files are available for future print runs if necessary and future reruns should look the same as the first run.
  • T-shirt production on site: Custom printed t-shirts are not only an important gift, but are also used by organizations to raise additional funds. A custom printed t-shirt that is offered for sale either to raise money for charity or for an artist who sells t-shirts to his fan base; These custom printed t-shirts must be produced profitably. Most custom t-shirt printing houses fulfill custom printed t-shirts to order, which is expensive and does not help the organization raise money effectively. A good fulfillment company should have the ability to produce custom printed shirts on site so that the shirts can be printed at a lower cost and faster turnaround time.
  • Promotional printing: Good compliance must have a good printing department. Catalogs, brochures, information and sample packs, brand bonuses, and coupons are common examples of printed items used to promote a product or business. A promotional fulfillment program could be a one-time event or an ongoing campaign. Additionally, promotional fulfillment could be targeted at new prospects and / or existing customers. Other popular items distributed through print compliance programs include educational materials, training and repair manuals, sheet music, calendars … basically, any printed item offered to consumers can be part of a print compliance program. A compliance department with print capabilities to help support these marketing initiatives.

There is great value here in a partner who has made the investments and connections to seamlessly handle your future needs. The right fulfillment partner can do more than just pick and ship.

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