Everyone who runs a business wants to reach the pinnacle of success. This is not an easy task, however. You need to build a brand and it takes a long time for a brand to be popular and successful. The efforts and hard work that goes into creating a successful brand definitely need to be protected from unseemly elements hoping to mislead the unsuspecting public and pass off their products under the name of more successful brands than their own. This is why it becomes important to register your logos and trademarks to provide you with protection.

Logos and brands

Companies use logos to distinguish their products from those of others. Every company has a unique logo or design that acts as the identity of the company and its products in the market. To protect your logo, it is important that you obtain a trademark for it. This is important to give you protection in case another company wants to use your logo to sell their products in the marketplace. Logos are best protected by copyright and trademarks; and they are irreplaceable once a brand image has been built in the market. The same goes for brands. Brand names and logos typically go hand in hand and appear together on everything the company owns, including company stationery for its products.

Registered and unregistered trademarks

Many small businesses think that it is an expensive matter to obtain trademarks to secure their logo. However, this may not necessarily be so. Trademarks can be obtained but not registered and therefore there may not be much need to incur much expense. When you apply for trademark registration, you know that you are taking a step towards the security of your logo and brand name and that you are vigilant and ready to fight if someone tries to pass off your products as their own. This is very important. Both registered and unregistered trademarks enjoy legal protection, although it is a bit more difficult to prove ownership of unregistered trademarks in case someone ends up questioning their use. However, if you wish to opt out of registering your trademark, you may still be able to prove ownership based on long-term use of your trademark for your products.

How do you register?

It goes without saying that you should file a trademark application as soon as possible if you want to protect your company name, logo or trademark from being infringed. To do this, it is necessary to visit the database of the trademark registration authorities in our country and after making sure that there are no other companies with the same name, make an application for the registration of your trademark. After that, it’s just waiting until the system does its job and your records are granted.