Online reputation management is one of the most demanded digital marketing services this year. To attract your potential customers and control their purchasing decisions, you must build a solid reputation online. There are mainly three strategies that you should consider to increase your search engine visibility and your online presence.

1. Follow-up and response
   The most important step in improving your online reputation is monitoring and responding to online activities. At any time, your business could be subject to bad reviews from sites like TripAdvisor, Yelp, Google map. In the meantime, positive reviews will help your business move forward. Failing to handle negative reviews will make your business collapse. Always keep in mind that you need to take control of your reputation before it’s too late. By monitoring reviews, get an idea of ​​which areas of your business are performing well and which areas need improvement. Please try to respond to reviews within 24 hours. The goal is to keep your current customers satisfied while getting new customers for your business.
2. Arrange your listing layout
   Consistency of your business information is important for ranking higher in search engines. A consistent line of business means that you are trustworthy and search engines will recommend you to the right customers. Google Maps and Apple Maps are the sources where customers search on a daily basis to find businesses to buy. Studies show that seventy-five percent of customers lose brand trust due to an inaccurate list of companies. Having consistent business details gives you better search engine results.
3. Creating social community
   The increase in the use of social networks shows the importance of managing your reputation on social channels. Social media channels like Facebook, Twitter, Google+, and Instagram become a new form of service where people share their thoughts about brands and businesses online every day. By creating a community, you will have the opportunity to respond to complaints. Most customers buy a product after they like it or share it on social media. They also ask their friends and other customers through social media for suggestions on brands, products, and services. With a social media marketing strategy, you will keep your name on the minds of your potential customers by participating in their daily lives and being present when they want to make a purchase decision.

These are the most important strategies to boost your online presence. Always keep these factors in mind and also try to consult a reputation expert before starting your online activities.