The internet is like a vast jungle full of social media trees and interesting inhabitants, such as web surfers, social media gatherers, and the terrible trolls.

This jungle has many kings, each with their share of the lion’s share of the territory. Aspiring ‘cubs’ aim to become just like them one day, when their business is roaring and the fruit of the trees falls into their clutches. Others may be a little weary seeing this jungle as a dangerous place that can throw unexpected challenges at them. It is indeed a tough place and sometimes it is a lot of competition when the kings start challenging each other to get the most attention.

Beginning entrepreneurs may wonder how to dominate territories in this complex jungle. They may even wonder why they need to. The answer is quite simple: the Internet is the best medium to make the voice of a company heard around the world.

Relying on street ads and word of mouth is no longer effective. The digital age has made things easier, but it has also taken many potential customers from companies offline. People who used to read the newspaper or go for a walk are now more interested in what the Internet has to offer them. This means that they may no longer buy newspapers as they can easily get their news online for free. They are also less likely to walk around town, which means that posting signs on fences and lamp posts isn’t nearly as helpful as relying on placing ads on websites where people tend to hang out more frequently in today’s age.

Now that speed and technology dominate the world, it is imperative that any company know every corner of the digital jungle and the ways to survive in it, communicate with its inhabitants and reap the fruits of the jungle while facing the competition.

Boris Goldstein’s book “The Internet Jungle” brings together everything you need to know about Internet marketing in one objective, intelligent and comprehensive guide. Issues that pose a threat to business, successful methods that can build trust and money, ways to increase the survival of a business, and many more themes unravel in Goldstein’s literary work. It is an invaluable contribution to the development of an effective corporate marketing strategy. If you want to be the internet king of the jungle, give this one a read!