If you are new to internet marketing and have a product, a website and are ready to go, then this article can make your business run much smoother and more profitable.
This is why:
I have interviewed many Internet marketing and sales experts over the years. And not long ago I had the pleasure of interviewing a very big name in the marketing industry, Jay Conrad Levinson.
And during that interview I did a detailed question and answer session with him, where the people on my list emailed me questions to ask Jay.
One of the questions someone asked was how to develop a good, solid marketing plan.
Jay’s response was so great that I think everyone who sells something online should write it down, study it, and use it every time they do business.
This is what he said:
What he always recommends is to write down a simple seven sentences that he calls a “guerrilla marketing plan.”
And the seven sentences are basically like this:
The first sentence tells the purpose of your marketing; what physical thing you want people to do: visit a website, call an 800 number, look for your product the next time they’re in the store, reply to your email, clip a coupon, etc.
In other words, what do you want them to do physically?
The second prize indicates the main benefit or competitive advantage you need to achieve your purpose. You can have 100 benefits. Choose the main one. Specifically, choose your competitive advantage that your competition doesn’t offer.
The third sentence of your marketing plan lists your target audience or target audiences.
The fourth sentence lists the marketing weapons you will use. For example: article marketing, advertising, pay per click, search engines, referrals, etc.
The fifth award tells your niche in the market. What is the first word you want to enter people’s minds when they see your product? Your name? Maybe your company name?
The sixth sentence says your identity (not your image), your distinctive personality. You don’t want to be a cold, faceless institution in anyone’s mind. You want to be a real person with a real personality.
Finally, the seventh sentence tells your marketing budget, which should be expressed as a percentage of projected gross sales.
And that is.
Jay’s simple plan works almost like magic for people.
It keeps you on track, it keeps you focused, and it keeps your goals aligned and easier to achieve.
The next time you have to launch a new product or business, use this simple guide. You can make everything work so much easier, faster, and more cost-effective for you.