Circumventing Systems Policy
A Circumventing Systems Policy is a flag Google Ads gives when your account has been identified as violating its advertising policies. Receiving this warning is a clear signal that your accounts will be suspended if you don’t immediately rectify the issues that have been identified. It is important to understand what exactly constitutes an egregious violation as it can be difficult to determine how you may have breached Google’s guidelines.
A common issue with this policy is using cloaking techniques that display different content to ad reviewers compared to users of an advertisement. This is against both Google Ads and Facebook’s advertising policies and can lead to disapprovals or even account suspensions. Similarly, using deceptive practices to avoid content restrictions will also get you flagged for this policy.
In addition Circumventing System Policy, if you are associated with entities that have been flagged for similar issues or have a history of violations in the past, this is another red flag that may trigger a policy strike in your account. For example, if you are using a call directory service that replaces free business listings with premium numbers for a fee, you will likely be hit with this policy because the ads are misleading as to what is being offered.
What is Circumventing Systems Policy?
Another way that you can be caught by this policy is creating multiple accounts and domains to try to circumvent the system. This is a surefire way to have your accounts permanently suspended. For example, I had a client who was trying to get their hacked account back after they got their previous one suspended by using a new ad account. This was clearly an attempt to circumvent the system as it violates their ad account suspension policy.
Having an account suspension is stressful for any advertiser, especially when they are unaware of what was done to trigger the policy. However, if you know what caused your account to be suspended it is much easier to get the issue resolved. For example, if your account was suspended due to using a prohibited word or trademarked phrase, you will be sent an email with a notification from Google indicating that your ad was disapproved. Take note of the information in the email, promptly amend your ad and submit a report to get your account reinstated.
In some cases, the account suspension is caused by honest mistakes or your site may have been hacked. This is why it is imperative to always check your account settings regularly for any unforeseen issues. If you have been notified of a policy violation, contact a PPC expert company like JeewanGarg to resolve the issue and prevent your account from being suspended in the future. Their team of experienced and certified PPC experts will help you recover your account, optimize your campaigns and ensure maximum ROI for your ad budget. They will also help you understand Google’s policies and guidelines to prevent any future issues. To learn more about how they can help, click here.