For those of you who have heard me speak or read some of my blog posts and other reflections, this will be an emphasis for you and a deeper dive into what I believe to be perhaps the most important thing that can change your life and/or your business. In the new year. I don’t say this lightly… but I know it can happen to you… if you really want to change your life and your business forever.

For those of you who are new to my blog (and other writing) and my passion for helping you grow personally or your company, welcome to the JOURNEY! I refer to this as a journey because it never has an end…it just gets better and better the longer you are on the Journey. Being able to “SEE” is what this journey is all about…and it will get better every day. And here’s the big plus…

You don’t want your journey of becoming a “COMMENT” to ever end…because it gets more fun and rewarding the longer you’re on the journey.

And he never wishes for this journey to end because it would mean that he stops his desire to become more capable every day in the future. Honestly, it’s a drug. Once you start this journey, you literally don’t want to go back… it’s addictive because it’s so rewarding… personally and professionally.

For some of you, this concept may be new or needs a bit of an update for you to fully understand what it means to be able to “SEE”. Let me share with you briefly what it really means to be able to “LOOK”.

I’m sure you’ve already noticed how I emphasize the word “OBSERVATION” as part of the word “remarkable.” I think this is the most important part of the general word because it so accurately describes the essence of what I believe will change your life and your business. The word “remarkable” can mean “amazing and stupendous” or other exciting words. And while this sounds great, it’s not the main focus I want you to think of when you hear the word. I want you to focus on a very key component of the word, “OBSERVATION.” Essentially, it says that you’re “saying something to someone… you’re making a ‘comment’ to them.” This aspect of the word is what I want you to focus on when you think about becoming a “notable” person or company…someone that others will comment on or say something about. This gives you something that everyone has envied and coveted since the beginning of time… being spoken to positively by another person… someone who can be trusted and believable.

If this sounds a lot like word of mouth, you’re on the right track. But becoming able to “COMMENT” is taking word of mouth to a whole new level… it’s putting word of mouth on steroids! It’s all about creating “Enthusiastic and Passionate Advocates” who “proactively tell others about you.” They literally go out of their way to tell others about you because you are someone they completely trust, they go out of their way to help you, and they do it in a way that gives you an amazing experience. These are the components that make them Advocates in which you are the most important.

At the heart of becoming able to “OBSERVE” is being obsessed with the customer. The path to becoming able to “COMMENT” day in and day out for your life or the life of your business starts with the desire to be customer obsessed. When all your focus is on your customers (as it should be), you can do things for them that your competition isn’t even thinking about or only dreams they could do…but they can’t and you can. It’s being so “marked” with your customer that you know what’s going to delight them and “make their day” with every interaction. It’s like being in sync with your customer and knowing what they need and want before they even know it. It is making different decisions that are “customer-focused” and focused on putting the interests of your customers above all else. It’s just being “all in” with the only group that gives you money, your customers.

For me, this all started over two decades ago…even before I wrote my first book, “Creating and Delivering Totally Incredible Customer Experiences.” In fact, it started in my early childhood when I was working at my father’s business in Utah (you can read more of my story on my website). In essence, it made everything I say in The Triangle “REMARK”able (you can learn more about it on my website) without even knowing it (since I created it early last decade). And by all accounts, he was able to “WATCH” and his business was able to “WATCH”.

Becoming able to “COMMENT” is a simple concept…it is simply “getting others to “comment” (talk) about you to others”. Simple, right? You are becoming someone (or a business) that others go out of their way to tell others about you or your business. It’s becoming someone (or a business) that others can’t wait to tell others about because you’re unbelievably awesome, incredible, spectacular, amazing, or a host of other powerful adjectives to describe you and/or your business. And they do it “proactively” without being asked or bribed. Let me emphasize this last piece again…without being asked (a reference or recommendation) or bribed (offering me incentives to say nice things about you). They do it all on their own because they love interacting with you and/or your company. That is what it means to become able to “SEE”!

Ask yourself a simple question: “Do most people I meet go out of their way to tell others they need to meet with me, without me asking them to do so (asking them for a reference)?” Or if you’re a business, “Do most of your clients come from others who tell you they need to work with us without us asking (asking them for a reference)?” If the answer to these questions is a resounding and unequivocal YES, you may very well be customer obsessed and well on your way to becoming a “LOOKER.” If the answer is NO or I DON’T KNOW, chances are you are not obsessed with the customer and have not become able to “LOOK”…yet.

Do you want to be on this trip?

If you answered NO, then I apologize for making you read this far… you can stop now and ignore everything I just shared. Sorry for wasting your time.

If you answered YES or I WANT TO KNOW MORE, you have just started your journey. This article is the beginning of your journey, whether you knew it or not. Starting today, you’ll want to follow along and read my blog, articles, and new book coming out in Q1 2020. You’ll also want to listen to my podcasts (from now on) and watch the videos (from now on) where I speak about why you want to be obsessed with the customer and be able to “OBSERVE”. I’ll also share many examples and stories of companies that are (and why) and those that aren’t (and why they aren’t) along with helpful tips on what you can do to help you better understand this differentiation. strategy of how you become able to “OBSERVE”. I will share more stories with you about what it is like and what it takes to be able to “SEE”. I’ll also share what others are saying about the different components you’ll need along your journey to be able to “LOOK”.

The more we can all learn together, the faster and deeper our journey (and the results) will be, as we will all be more able to “COMMENT” than yesterday. And the beauty of this whole journey is that NO ONE WILL EVER COMPLAIN that you’re better able to “COMMENT”… they only complain when you’re not.

Thanks for reading and I hope you’ll join me on this journey…it’s going to be amazing. Welcome aboard…your journey has just begun! Stay tuned for more information on this incredible approach to changing your business and yourself to be someone others “WATCH” over. And if you boil all this down to ONE THING at the end of the day, you are completely and uniquely DIFFERENTIATED in the eyes of your customer (and others). It will no longer look like anyone (or any other business) in the future. You’ll stand out… you’ll lead your industry or your peers. You will be talked about as unique and different in the eyes of your clients, your audience and your peers. I think that’s enough to help you achieve much more success tomorrow than you already have today!

Be obsessed with the customer…become able to “LOOK”!