This is the field that did not exist in the last century; Most people in developing countries are still unaware of this career option. This is the field that is hybrid of technology, marketing and advertising. I am writing about search engine optimization (SEO).

With the advent of the Internet and its commercialization in the last decade of the 20th century, many companies began to exploit this medium to sell products and services. Now, where there is advertising of products, it is inevitable that it will happen. They started setting up websites, but the next question that arises is: How to reach the right customers? And the question from customers was: How to find the right product on the Internet?

To answer these questions, search engines emerged. They provided a way for customers to find the right product and an opportunity for companies to introduce their products to a growing community of new customers.

Well, this may not be exactly how things happened, but it does come close to the reasoning behind why search engines exist.

Now, there are hundreds and thousands of companies selling products and services online. How would a search engine know which web page is useful to the search engine? For this, they developed algorithms to find the most relevant result, although there is no other way; Computers work only with algorithms. This is where search engine optimization came about. Search engines use certain criteria to find the correct web page and the search engine optimizer must insert the correct terms or keywords in the correct places, which is also known as keyword prominence. I know that SEO is much more than this, but I write for a layman.

If you are thinking about having a career in this internet marketing vertical, here are some qualities that I think are important for any search engine optimizer.

Qualities of an SEO

Since search engine optimization is a hybrid of technology and marketing, an SEO must possess both technical and interpersonal skills.

To be scheduled:Although you can get a website developer to do things like implement your suggested changes to a website, at the end of the day you need to know how a website works and to do that you need to possess some qualities of a developer. There are many technical and non-technical aspects that can make it difficult for search engines to properly crawl your website, you need to be aware of them. According to me, an SEO should initially work as a website developer for the first few months. They should know at least one markup language which is obviously HTML, a client side scripting language like JavaScript, knowledge of database management system (DBMS) like MySQL, a server-side scripting language like PHP, a CMS says wordpress and some knowledge of Servers. In my initial years I worked on all this for about 3 months.

a content writer: In your career as an SEO, you may be asked to write content for the website or at least for blogs, article marketing or press releases. You need to write the title, meta tags, etc. while doing on-page SEO. With the advent of social media, in general, you should also be good at communicating with people.

an entrepreneur: As an SEO, you may need to optimize websites related to various businesses. Albert Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.” If you don’t understand the business, then you can’t optimize your website. You need to possess some entrepreneurial qualities and a good business acumen to get things done. You must also possess good communication skills. Not only communication skills play an important role in acquiring links, but they are also effective in explaining things and convincing customers.

An artist: Technology feeds on innovation. Search engines are continually changing their algorithms to deal with useless content and deliver the most relevant results to their users. Therefore, search engine optimization is a dynamic and constantly evolving field. If you want to excel in this field, you have to be innovative and artists remain innovative no matter what kind of artists they are. SEO is both science and art, so you must also possess the qualities of an artist.

A mathematician and statistician: I know that people get a nervous breakdown when listening to Mathematics and Statistics, but at the end of the day you have to prove if your efforts paid off or not. Whether internet marketing works for that business or not? To do this you must use web analytics tools such as google analytics. You have to do calculations, see and predict the trend, give reasons why something worked or didn’t work. Based on this data, you should suggest the strategy for the next quarter or year, as the case may be. This is the reason why an SEO must also possess the qualities of a mathematician and a statistician.

In addition to this, they must also possess good reading skills, reading should be your hobby. Apart from all this, they should be passionate about seo.

I have written this article and listed the qualities of search engine optimizer according to my knowledge, experience and understanding of this field. I know that there are many SEOs out there with much more experience and knowledge in this field. I hope you will add your knowledge to this article, I will be happy to hear your quality feedback.