Creation of local quotes
When it comes to local SEO, there are three important things Google looks at: how long your business or domain has been around, links or citations to your website, and reviews. While getting links is important, including local citations is essential for Google to know your location. You must have local addresses or citations pointing to your website, which must include consistent information: contact number, address and email, among others.
To do this properly, you can use a tool like White Spark/Moz Local. On the other hand, if you prefer to do it yourself, you can use an automated directory solution. However, you can do better with tools like White Spark/Moz, as well as our own SEO services that manually do each and every local citation.
Create local editorial links
In addition to citations, you should also have editorial links that don’t come with nofollow tags on them. All directories/citations include their outgoing links as rel=”nofollow”, telling Google not to track the link to your website. Therefore, you need to get do-follow links to your website. You may come across very important local sites such as local blogs or national blogs that are related to your industry. This way, Google can provide you with results from sites that allow writers to contribute. Then email them and secure a spot and then write content for them. Although they often don’t follow the links in your bio, your articles can link back to your actual site.
Create social media signals
This is very different from just doing social networking. First, you need to post your blogs on your social media platforms, and then build relationships with your target market. Promote content to website visitors by retargeting, promoting it to people within your area (note: using great content is a must, so if you haven’t created it, start now) and use all possible advertising tools to get paid. Likes, views and shares for your content. This allows Google to see that people are talking about you and that your content is a good source for the keywords you include.
Get reviews
User-generated content is among the top three things that Google looks at. They want to distinguish the things that viewers say about you. So, be sure to send them to your Google+ and Yelp pages to write their reviews, then find review sites in your niche by searching using your keywords and “reviews.” When you get real, great, positive reviews, Google will rate your website above others, as long as you have the other important parts: links/quotes, plus how long it’s been up.
measure your traffic
As you apply these strategies, remember to measure your traffic to compare your progress. Use Google Analytics plus Webmaster Tools to segment your organic search traffic. When your traffic, rankings, and sales increase, you can be sure that your local SEO campaign is thriving.