Advertising is an essential ingredient for any business. I can’t think of a business that wouldn’t benefit from advertising in one way or another.

Didn’t someone once say that a business without advertising is not a business at all?

Very recently, on May 25, 2008 to be precise, a new video was uploaded to the Internet. Okay, that’s not weird. Videos are posted on the internet every day of the year, so what’s so different about this one that pushes me to write an article about it?

The video in question is called “Why Every Guy Should Buy His Girlfriend a Wii Fit” and shows a guy in the corner of a room watching a girl working out on her Wii Fit in just a t-shirt and panties! At the time of writing, the video has had around 2 million views, which isn’t bad considering it’s only been on the internet for about six or seven weeks at the time of writing.

It didn’t take long before people started asking questions about the video and, more specifically, where exactly it came from in the first place.

It turned out that the man on the lookout was none other than Giovanny Gutierrez, Director of Tinsley Full Service Advertising! That’s right, “Advertising”. Gutiérrez is dedicated to advertising and in addition to this, he has been involved in the gaming industry.

Ok, and the girl? Well, this is Lauren Bernat, an employee at Tinsley Full Service Advertising.

One very important point that needs to be aired at this point is that Nintendo itself has stated quite emphatically that they had no knowledge of this video until it was actually reported to them, and that they had absolutely no part in the making of the video itself.

You might guess, and I think rightly so, why Nintendo would have to do this kind of thing, since they barely have a problem with Wii Fit sales. Twenty five million sold to date!

The outcome of this is unclear at this point as it is fairly new so only time will tell.

Watch this space and when it happens I’ll pass you the info, warts and all.