How do you feel about your current social media marketing plan? Like many, you may spend most of your time on Twitter, Facebook, and LinkedIn. While these three services put you in a position to generate a lot of traffic, there’s another one you may be overlooking: Pinterest.

Many people believe that Pinterest is only for professionals in some kind of “design” industry, however, nothing could be further from the truth. Regardless of the industry, there are ways you can use this social networking service to your advantage.

Here are five tips for marketing your business on Pinterest:

1. Add a “pin” button to your website. With this in place, visitors have the ability to pin any image they come across. If you don’t have this button prominently, it takes a lot longer to add a pin, which will scare a lot of people.

2. Don’t go crazy. As tempting as it may be to load up your feed with “pins,” you don’t want to overdo it. If he does, he will annoy his followers. Even if they continue to follow you, they will become “blind” to your pins.

Quality over quantity definitely holds true here.

3. Start the healing process. This is as simple as searching for categories within your industry and pinning items that are of interest to you and your business. Even if these items are not your products, pinning them will increase traffic to your account.

4. Take advantage of cross promotion. Are you looking for the best way to get your Pinterest account up and running? You can do this quite easily by sharing your new account with followers on your other social media channels.

Tip: You can also email customers, coworkers, and friends with a link to your account.

5. Stay consistent. The last thing you want to do is get others excited about your Pinterest account, only to give up this form or marketing before you achieve success. You may not get the results you’re looking for right away, but if you stay consistent, you’ll soon start reaching your goals.

If the time has come to introduce Pinterest marketing to your business, the five tips above will point you in the right direction.

Marketing your business on Pinterest isn’t as challenging as it sounds. Once you get started, you’ll realize how simple and effective it can be.