Looking for more traffic from article marketing?
If you’ve tried writing and publishing articles but haven’t seen any substantial results, it’s likely that you haven’t selected the correct keywords and keyword phrases for your articles.
Selecting the “right” keywords is what really separates effective article marketing from just writing. One will bring traffic and leads to your website; the other only takes up a little space on the web.
So how do you make sure you’re selecting the right keywords? Easy.
1. Think of selecting keywords like choosing words you would use to search for your topic online. In fact, you may even have to go through the action of searching your market for information using their search box to get an idea of what I’m saying. That’s why… In your mind, you might be thinking of a meaningful way to write a title for an article, when in reality you need to select keywords and build titles around those keywords that people actually use.
2. Take a look at the latest search results in your niche using some type of keyword research tool. There are several free and paid options out there, but Google’s free keyword research tool will do the job well. Try to search for keyword phrases that have at least two words or more. The longer your keyword phrases (long tail keywords) are, the better the chances that your articles will rank well.
Let me give an example of both. If I were to do a Google search to find information on what to do with my rose bushes during the winter. I can search:
- “preparing the rose bushes for winter”
- “how to prepare rose bushes for winter”
- “how to care for roses during the winter
These are long-tail keyword phrases that real people would type to search for this type of information. It is important that you LEARN what important keywords and keyword phrases are being searched for in your niche and for optimal article marketing traffic it is essential that you know how to place them within your article…
3. Once you have identified your keywords and keyword phrases, you need to strategically place them throughout your article for optimal traffic. There is no magic formula for this to work, and when people search for exact formulas, I find they end up stuffing their articles with keywords by mistake. So this is what I recommend:
- Add your keyword to your title
- Add your keyword phrase AND another related keyword phrase multiple times throughout your article.
- Add your keyword at the end of your article.
When you implement these strategies, you will naturally add keyword-rich phrases to your articles that will do very well in search engines (depending on the level of competition in your niche).
* Bonus Tip maximize article marketing traffic results, write a series of articles on similar long-tail keyword phrases. So, using our example above, I would write a series of articles on winterizing rose bushes using each key phrase per article. This will help you master that particular phrase and give you a better chance of ranking well. (Be sure to link them together) Google likes to see articles on “related” topics.