Today I am 25. Really. That 25 Celsius, or 78 Fahrenheit, if you insist. I have a message on this occasion for my dear grandchildren and grandchildren. You might be surprised to hear this, but it’s better to be 78 than 25. Of course, everyone who wants to be 78 someday, and who doesn’t, has […]
As an author and radio host, I feel privileged to be able to sit on either side of the microphone. Do I prefer one over the other? Possibly, but both can be exciting experiences if done right. The role of radio host is no different from being a presenter/hostess in one’s home. Both of these […]
Although we are in a recession; the war for talent still exists. Now more than ever, employers are looking even more closely at people who can “contribute to the bottom line of organizations.” Simply put, employers look for candidates who have the qualifications and skills necessary to be successful in the position they are trying […]
Business owners today rely on video to promote their products in the marketplace. In fact, the use of videos has become the most effective business strategy. Well, making videos is more like taking a walk in the park. You can easily make a video of your product. Even digital cameras will help you make the […]
I am sometimes fascinated by the cluelessness of some nonprofit leaders. I recently heard about someone in the marketing and communications team of a midsize charity who had been asked by his boss to demonstrate in quantitative means why there should be a communications manager. In other words, the CEO of the organization was asking […]
At some point, the day will come (or it may have already come) when you sit down to write content for your website and run out of ideas. You look at a blank screen and don’t know what content to write. And you know that the more quality content you create and spread across the […]
Most of you are already aware of Google Search Console and its impact on your SEO efforts. But what about the mobile first index and semantic search? Two months before 2018, you need to know what worked last year. What created a big setback? Now the question is, what needs to be changed in your […]
Digital marketing or online marketing as it is popularly known is a tool to carry out the marketing of our product online. Direct email marketing, search engine optimization, and search engine marketing are some of the tools that fall under this category. They are becoming more common in the online world. It is a very […]
5 advantages of blogs for marketing No matter what kind of small business you have, writing blog articles is extremely important for a number of reasons. It is a key ingredient in your marketing strategy to increase brand awareness and drive traffic to your website. Today, there are more than 600 million blogs, from more […]
Companies continually launch marketing campaigns in an effort to promote their brand and increase their sales. Some of them are very successful: Carlsberg’s slogan and advertising of “probably the best blonde beer in the world” generate an excellent reputation and brand awareness. This then contributes to increased sales and ultimately increased profits. However, many of […]