In the so-called information age, at least on-demand food delivery app platforms are one of the really cool things of our time. And the only reason why the number of quick-service, fast-casual restaurants is skyrocketing at breakneck speed. Of course, they have gotten involved with the online delivery platforms.
Spurred by the penetration of the internet and the savvy use of smartphones, resulting in a growing consumer obsession with ordering food online, it has boosted the food ordering industry, which as a result, witnessed heated competition. in which all other food delivery apps compete to attract a bigger slice. From the market
But to the dismay, the smallest entities in the industry are not harnessing the power of the latest technologies to streamline deliveries, streamline operations, and conduct effective marketing. As a result, they fail to increase their sales. Artificial Intelligence (AI) comes from the same family of unused technology that remains intact, considering it one of those abstract concepts that presumably has no real application.
To prove this perceived notion of AI wrong, and to help you improve your brand by engaging more consumers, here’s a look at how a brand can use AI to simplify their marketing efforts.
- Predictive customer behavior
Understanding what consumers want and need, ideally even before they do, can help the brand understand each specific customer and learn about their habits, which can eventually help them provide better service and drive sales.
The easiest way to see this in action is when you log into any eCommerce app and are provided with a variety of suggested products to purchase. Using AI deep learning technology, brands can predict consumer behavior months in advance and put it into action. The recommendation engine allows consumers to choose meals based on their dietary preferences.
- chatbot support
Chatbots provide on-demand, human-like automated responses to common and frequently asked customer questions on the web or app, helping save brand time, resources, and money and helping to satisfy customers with a quick response system. Chatbot developers create scripts evaluating a large number of possible scenarios, which in turn can simplify customer interactions.
- voice activated ordering
Voice ordering is gaining popularity after the growing dominance of voice assistants like Google Home and Amazon’s Alexa.
Starbucks introduced My Starbucks Barista in 2017, putting the coffee giant on the path to voice-activated ordering. Wingstop first introduced it in 2009, making it one of the first players in the field to offer digital ordering, and then to integrate voice-activated technology in 2017. Pizza delivery chain Domino’s also entered the pizza scene. voice-activated mobile ordering relatively early.
- kiosks
Quick-service and fast-casual restaurants should integrate AI-powered self-service kiosks to reduce customer wait time and improve the customer ordering experience.
- automated advertising
Automated advertising automates your online advertising efforts so you can focus on other important business functions instead of spending your time on social media marketing campaigns.
There are money-based algorithms and ad-performance-based algorithms to monitor you. Money-based algorithms use your sales and conversion data from your ad campaigns to raise or lower bids in campaigns based on their monetary performance. Ad performance algorithms use your ad performance data to optimize high-performing campaigns and stop underperforming ads.
The last word:
In this heavily saturated market, more and more companies are succeeding in their mission to optimize delivery, realizing that the only way to stay competitive is by offering better customer value. And the best way to do that is by embracing the latest technologies. AI has revolutionized the way QSRs and other on-demand food delivery apps market and scale their successes. When are you going to adopt him? The trend is here to stay! Be the favorite and get in touch with your food delivery app development company now.