8 Simple Seasonal Website Branding Tips
Are you decorating your house with holly, putting lights on your porch, and putting Santa in your front yard?
For many people, it’s time to start celebrating the most wonderful time of the year. While you’re at it, don’t forget to refresh your business website!
Seasonal website branding is an ideal way to showcase your small business and get people in a festive shopping mood.
I have been sharing content about how COVID-19 will affect shopping this year. So now I’d like to focus on something more fun: 8 ways you can add holiday elements to your website.
1. Fix the home page of your website.
By putting your best offers front and center on your website, you’ll immediately grab the attention of your target audience. Especially this year, people are looking for quick and easy ways to shop, so adding a copy of benefits around free shipping or private shopping is a great idea.
Get creative and think of ways to stand out even more by giving your promotions a catchy name. For example, instead of “Christmas Deals,” why not “12 Days of Deals” or “Santa Specials”?
Your home page is often the first thing customers see, so spend more time on it while adding vacation elements to your website.
2. Offer unique gift ideas.
Maybe you’re creating a list of your top 10 gifts or providing inspiration on what to buy for the person who has everything.
Another popular idea: putting together boxed gift sets. Do you have multiple products that could work together as a larger gift?
Because people can’t go out and enjoy many of the experiences they used to, these boxed gift sets are becoming more and more popular. For example, Twisted Toffee features delicious homemade toffee gift baskets on their home page, a perfect gift for those who are hard to shop for!
3. Design a custom Christmas logo.
Why not create a festive version of your logo? While your logo is an important part of your brand and should remain consistent, there’s nothing wrong with adding a crown or Santa hat to it!
Or you can change the font colors to red and green, or sprinkle in some gold sparkles to add festive elements to your site. It doesn’t need to be as elaborate as what Google does every year, but it helps your brand stand out!
Read: 3 easy steps to adopt your holiday brand voice during COVID-19
When it comes to defining your brand, it’s easy to get caught up in images: the logo, the font size of the text, the images you want to represent for your business…
But defining how you are going to talk to your customers is also essential. Infusing your tone with a bit of holiday cheer, urgency, and excitement can be a great way to encourage your audience to do their holiday shopping with you.
Here’s how to differentiate your seasonal marketing campaign in 2020.
Read more on our website.
4. Show your hours for November/December/January.
While most people stay close to home, or stay home, this year, you may want to take a few days off to rest and recharge. If you take time off or close early for the holidays, let your customers know with a holiday graphic.
Additionally, many small business owners have changed their hours due to COVID-19. If you’re not open every day or have changed your hours, make sure people are aware so they don’t arrive at a closed store.
5. Make your content fun and festive.
While you don’t need to completely overhaul your website, crafting a heartfelt holiday greeting or blog post is a great way to reach your target audience.
Remember to own your brand. For example, some small business owners avoid using the word “Christmas” in their marketing efforts, while others embrace it.
Whatever you decide is fine, but think about your brand personality, tone and voice, as well as your target audience as you add holiday elements to your website.
6. Decorate your social media accounts.
Don’t forget to bring some winter cheer to your social media platforms too. Update your Facebook, Twitter, LinkedIn and Instagram profile and/or banner photos with seasonal images that incorporate your brand colors and logo.
You can also share offers or promotions and content with your followers on social networks. Make it easy for enthusiasts to find you by creating hashtags like #DIY, #stockingstuffers, #bestgifts, #newyears, etc.
7. Post family photos.
I’ve shared quite a bit of information about empathetic marketing techniques this year. Making that emotional connection with your customers can include sharing a bit of personality.
Whether it’s photos of your cats attacking the tree (we’ve got a few of those) or your family in the snow, let people peek into your life with your seasonal website branding.
8. Give your customers a gift.
You could offer a free gift with every purchase over a certain amount or send an email promotion that entices people to buy from your store and/or e-commerce site this year.
This form of seasonal website branding doesn’t have to be expensive, maybe it’s a guide to navigating business life in 2021 or a graphic you can share on your social media profiles.
When you add festive elements to your website, you not only spread joy among your target audience, but also encourage people to buy gifts.
Spend some time on seasonal website branding and you can be rewarded with increased engagement, leads, and sales.
Are you doing something to share the Christmas spirit this year? I would love to see your examples!
For the success of your business,