While running a blog may not fit every business strategy, they can be used in so many ways that businesses should never overlook the value of having their own blog. Unfortunately, blogging has a reputation for being a time-consuming activity, and it can be, depending on how you decide to run your blog. How often new posts are published really depends on the individual, and because of this flexibility, blogging can be very doable for most businesses. Blog posts, for example, can only be published when the company has something to announce. Others may decide to post monthly, biweekly, or twice a week.
I initially started blogging in 2004 to help promote our business, with Dave providing the graphics, images, and ads. Over time, my passion for blogging grew exponentially; the simple act of sharing information that has a lot of potential to influence positive change in the world… It’s an amazing feeling! When I see the statistics that show me that people from all over the world are finding our blogs, it really feeds my soul, it’s like a drink of coffee for me. I am encouraged and inspired and want to do more and more and more.
I have studied marketing for some time in business management classes, forums and newsgroups, online radio shows, blogs, and every book I could get my hands on from 1994 to the present, one is always learning. I have discovered that there are many techniques and tools involved in running a blog effectively.
Most blogging service providers like Blogspot or WordPress will allow the owner to create unique images and layouts, making the blog more distinctive. Once we decided on our business theme and desired reputation, we were able to choose the colors, graphics, text, and images that would reflect our business.
I learned in marketing classes that the business needs to be instantly recognizable, which is why our social media pages (LinkedIn, Facebook, Twitter, etc.), blog, and website all have similar themes. We use images and colors from nature (blue, green, brown). At the same time, it’s important to keep each site slightly different so that it speaks directly to that particular audience. It is certainly an interesting challenge. Fortunately, I have my graphic and web savvy husband to create the perfect look for us.
Everything we do is cross referenced with everything else. For example: Brummet’s Conscious Blog has links to our social media, Amazon author page, Dave’s Drum Studio, our music blog, and our website. It also has several pages that people can find by clicking on the tabs just below the header. There you can find a media page (offering links to recent media appearances), a page for product reviews, and an “about us” page. We also created a special page for the local area, connecting volunteers with opportunities for new experiences. Similarly, the BrummetMedia.ca website links to our social networks, blogs, etc. Every blog post has little social media “share” buttons, so I always use those too. I will post on social media and social media groups, send invitations for performances, make efforts to highlight guest appearances or raise awareness of an event.
These days, I spend much less time blogging than ever before, by choice. In the beginning, she probably worked around 10 hours a week doing behind-the-scenes activities, from taking inquiries to writing, scheduling and uploading daily posts, searching for content, or writing it. I spend a few days a month scheduling posts, often 5 or 6 months in advance, and then check in once every few days as needed to manage comments, check stats, etc.
To see what we’ve done, check out our two blogs:
The themes of the Brummet Conscious Blog focus on promoting a conscious, ecological, proactive and positive lifestyle. We hope to inspire our readers, helping them realize the value of their efforts to make the world a better place. We offer networking opportunities in the form of posting articles, poems, advertisements and submitted resources or our product review services. http://DiscusionesConscientes.blogspot.com
Dave and I also have a second blog for drummers and percussionists: https://DrumItWithBrummet.blogspot.com where readers will find quotes, articles, interviews, product reviews, funny stories, memes, and more.