Blog marketing online is a great thing. Almost every major site online is based on a blog, or has an active and engaging blog attached to it. So why not you? Why not use a blog as part of your overall online marketing strategy? This is a fundamental question, because there are so many people out there who use a blog ONLY as their primary way of making money online. Therefore, implementing online blog marketing is absolutely vital to your success.

Now, some people see blogs as tools that only the entertainment industry and professional chefs use to interact with fans and followers. But that’s not true. You can use blogs for all sorts of reasons, and some of these reasons are the ones I’m going to talk about today. Never underestimate the power a blog has to drive sales, boost readership and engagement, and to build your brand.

Here is 1 simple reason why people choose to implement blog marketing online:

1) Creating a professional blog is EASIER than a website

Do you know HTML? CSS? JavaScript? PHP? All of these things are coding languages ​​used by web developers to create websites. With blogs, you can bypass them with simple “themes” that come complete and ready to go. For example, the most popular blogging platform called WordPress has themes that you can customize and make it look like you paid someone $100 dollars to do it.

With themes, simply upload them to your WordPress dashboard and edit as you see fit. There are TONS of free and paid programs. But you can easily download more for free from your WordPress dashboard. With the theme option, creating a blog is easier than ever. You no longer have to struggle to learn to code or pay people high fees to make a website. And you don’t even have to deal with website builder software.

Here is another reason why people implement blog marketing online:

2) It’s great for monetization

“Monetization” simply means how you are going to make money from your blog, site, product, etc. In a blog, there are many ways to monetize it. You can host Google AdSense ads on your blog, you can promote affiliate products (or your own products) on your blog, you can promote your affiliate program on your blog, you can create t-shirts for sale on your blog, and you can even charge people for advertising on your blog. It really is that simple.

Because I offer services and products, my favorite way to make money from my blog is to promote my affiliate program there. This way, I can encourage users looking to make money to see my advice in my blog posts, and feel confident that my consulting services are even better than the knowledge I offer on my blog. Then they go and become my affiliate and I get a free promotion for my consulting services.

You can also do the same thing if you’re selling a product or service, or you can take a totally different route and promote affiliate items. You can sign up for a CPA (cost per action) program and earn money every time someone clicks on a link or banner on your blog. The options are endless, and the world is yours when it comes to online blog marketing.

Here’s another reason people blog:

3) Video blogging

Vlogs are very popular. These are the types of blogs that major entertainment companies and even small-time chefs use to become popular. If you’re a chef, instead of writing about a recipe or how to make something, just create a video and upload it to your blog, so people can see you doing it. It will further help you build bond with your subscribers and repeat visitors.

If you’re a viewer of a cooking video, wouldn’t you rather see how many ingredients and the ratio of the ingredients to use instead of reading about them? For some people, they just enjoy watching food cook. And if the day ever comes when they have to make the exact same recipe for them, they want to know the exact sizes and amounts to put in a pot before they run off and make a total mess of the dish.

Vlogs are very popular. But there is another reason why you should do blog marketing online.

4) Content Syndication

It is one thing to write a blog post, but it is another thing to write a blog post and share and distribute it on the internet. Also, writing articles and uploading them to a custom website in an organized manner is difficult. When you upload content to a normal website, you have to worry about the structure of the URL, how it fits on the page, how it fits with Google AdSense ads or content, how to write a snippet, etc. It can be a hassle.

But with a blog, all this is taken care of for you. A great link structure is created and maintained, you can edit your blog posts with ease, you can easily design your blog post around ads, photos, and other links on your site, and more. Also, you can make it easy for people to easily distribute your content, and subscribe to your blog, with just 1 click. Doing blog marketing online certainly has its benefits.

A blog can be a powerful tool when it comes to increasing your sales and profits. Hopefully now you don’t see blogging as a one-dimensional tool. It’s definitely multidimensional, and how big it grows is based solely on your creativity and marketing ingenuity.

Also, make sure you realize that blogging is a great way to build your brand and presence within a niche. As time goes by, your blog can become an “authority site” within your niche. People will know all about you and who you are, and may contact you for partnerships, interviews, or even deals with top leaders in your niche. All of this can happen when you do blog marketing online, so get started today.