There are many ways to earn money by using social media; you can see for yourself with a little judicious research. After all, with the Internet connecting everyone, on a personal level you can already see how much time people spend on Facebook, YouTube or tweeting, and then witness how other people manage to monetize those activities, for example, with income from ads. . and sponsors.
What is your main objective?
Okay, you want to make money using social media. That’s clear. Now how do you want to do it?
- You want to make money in addition to What is your main income through a complementary activity, some moonlighting, or by creating an additional stream of income?
- Or do you want this company to use social media to make money for you? itself ? This is much more complicated.
- Or do you want to venture as an expansion of your online presence? This has a good long-term view.
Of course, your action plan will differ from your main goals, so you need to be very clear about what you want and what you will need to do to make this happen.
- Do you use social media to channel visitors to your website? That’s income if they buy something or click on your affiliate page.
- Are you using it to inform your customers or educate them? That is informative and promotional, and it is also included in the marketing.
- Are you using it to solicit feedback on a project? That’s testing the waters to see if an idea can make money.
You can use social media marketing to meet a business goal (make money, promote a product, solidify brand awareness), gain exposure, or even change public perception. Maybe your brand is in trouble: Social media marketing can get real-time customer reviews and feedback, faster than any formal focus group. That can help you address issues before they take on a life of their own.
How do you plan to achieve your goal?
Since we are talking about social networks here, we must take into account the context of the connection. This is how networks are built; you get closer and you connect. In business, of course, you already know it as networking, where people make connections and deals, doing things like raising venture capital or attracting investors.
When browsing online, you’ve probably seen ‘Donate’ buttons, or maybe even checked the Kickstarter campaign pages (a well-established form of collective source for investment capital), as well as letting your eyes roll over. from various paid ads and sponsored ads. Then there’s the member-only content (subscription fees, natch), affiliate fees (check out Amazon’s affiliate program), and the little behind-the-scenes money generators like pay-per-clicks, commissions, and clicks. Let’s see how the most popular social media sites help people make money.
Many companies and entrepreneurs use Facebook as a communication hub and a public face to stay in touch with their market and their customers. Linking your company’s Facebook page to your website is practically SOP now, and you can make money from connecting in many ways:
- If a visitor clicks on your Facebook ad and is directed to a landing page, or squeeze page on your website, where they can subscribe to a newsletter and join your mailing list (thus adding to your group of interested potential buyers) and / or buy your product.
- Or, if a visitor “likes” or becomes a fan on your page, they may be offered discounts on purchases from your site.
- Or, if they visit your website from your Facebook page and then click on one of the ads there, you make money from that action.
Youtube
Creating a YouTube account costs nothing, but the time and manpower required to make a YouTube channel successful enough to monetize is what separates the desires of serious contenders. You need to create engaging and relevant content in your niche. Then you need to increase the number of subscribers, while constantly generating new and still engaging relevant content. At all times, while you can try to make money on ad revenue, it may only come in a trickle, and not exactly the flow that you expect it to be. If your niche allows it, you can also make money by doing sponsored reviews for your particular audience.
It takes time to realize that you are a trusted authority in your niche when using YouTube. Engaging content generates comments, and people can like it even more when you reply to those comments. The more “likes” you get on your videos, the more your popularity increases, to the point where you can become one of those YouTube celebrities and have a chance to break into the mainstream.
For example, look at makeup gurus Lisa Eldridge and Michelle Phan, who have a huge following on YouTube. Phan, who started her channel in 2006, now has a makeup line in cooperation with L’Oreal. Eldridge has worked with makeup giant Shisheido. Considered authorities and professionals in their niche, both women share makeup lessons, reviews, tips, tricks and advice on their channels, and earn money from advertising, sponsorships and sales.
Twitter is one of the most suitable social media applications available. Your 140 character limit and your speed adjusts perfectly in our fast-paced need for information influenced by the Internet. You can’t deliver an essay about it, so content-wise you need to deliver simple, short messages, usually in an informal and personal style, and then see how it has an immediate impact on replies, likes, and retweets.
In terms of branding, Twitter is a free method to boost your presence on the Internet. It’s a quick way to get, keep and stay connected with your market through followers, it gets you noticed and thus increases your credibility online and can help you stay up-to-date on current events in your niche.
Twitter, YouTube, and Facebook are social platforms where you can broadcast your messages to the Internet public. Followers and subscribers help form their own network. By using these social media platforms, you are your own streaming ‘company’. They promote commitment, which is the social part, and Connection, which is the part of the network.
Engagement is sharing news, telling others about what is important, being updated by others about what is happening. Participating in conversations or starting discussions helps to strengthen the connections between creators and their followers, fans, and subscribers.
Social media platforms, used in conjunction with your own website and blog, help people to talk to you and also get your attention. This type of communication goes both ways. You are not just reporting, updating or sharing with others. They will do the same with you. That is communication: it goes both ways.
Tips on using social media
Remember, you are adjusting to an audience with short attention spans. Depending on the message you want to send, an update, a lesson, whatever, you have to work within the limitations of the media you choose. Twitter has a maximum of 140 characters. YouTube is a visual medium, so you can make shorter or longer and deeper informational videos to follow your message and your audience. Facebook has rules and terms of service that can be confusing for personal and business accounts, so be sure to read the fine print.