Facebook is the most popular social networking site in the world, with more than two billion monthly users. To reach more leads and customers with your marketing messages, you can get pay-per-click (PPC) traffic at an affordable price from Facebook. This PPC advertising is much less expensive compared to Google AdWords. Even small businesses that have a limited budget can afford to advertise on Facebook.
One of the most important things to understand is the difference between Facebook News Feed advertising and Facebook Promoted Posts.
Advertising in Facebook News Feed
The Facebook News Feed is the backbone of Facebook, displaying a wide variety of content from people a person is connected with. When someone likes your page, they will become a follower. This means that they have the opportunity to see your content on their Facebook page.
Facebook News Feed Ads are ads that appear in the news feed along with other content delivered to your contacts and those you specify as your intended audience. You create an ad from scratch with an image, title, description and URL.
Facebook Promoted Posts
Facebook promoted or sponsored posts also appear in the news feed, but with a few key differences. If one of your posts turns out to be very popular, you can pay to make it reach more people by turning it into a sponsored post.
There’s a little shortcut to choose an audience similar to people who are already using your account, which can help you target people quickly. Sponsored posts will appear in those people’s news feeds.
Key differences
The key difference is that Facebook News Feed Ads give you much more flexibility than Facebook Promoted Posts when it comes to appearance, description, and providing a URL. The other main difference is that once you publish the sponsored post, you cannot edit it. The language you used in the post might not be an effective marketing message.
If you’re having trouble finding eye-catching images for your posts, stock images in the Facebook Ad Center can help. You can also choose different formats and even add a call to action button.
Your call to action will depend on your goal for the ad, such as getting subscribers or trying to make sales. Determine your goal first, and then you can decide whether Facebook advertising or Facebook-powered posts is the best format to get your message across.