Ecommerce website design has become more popular and easier nowadays with the availability of various new online themes and payment processing systems. But when designing an eCommerce site, there are some key usability elements to consider in addition to security concerns. Deciding which product or service to sell is the easiest part. The important part is how you can create the best user-friendly design to engage and engage users and convert them into leads. The following tips will help you create a successful eCommerce store, maximize your conversion rate, and increase your sales.
WEBSITE USABILITY – The main focus of the site would be the products, so the main design should be uncluttered and should avoid having too much text or any kind of distraction. If the site has too many options the visitor may get confused, when viewing your site the visitor should be able to find what they are looking for easily.
FASTER WEBSITE LOADING – Since there are thousands of web shops selling similar products, don’t expect a visitor to spend too much time on your site if your site load time is slow. Also, you should choose a good web hosting company as their eCommerce sites have a large number of images. Follow some basic guidelines like using JPEG for larger images while using PNG for other images, including inline CSS and JS in your own HTML code, using common image folders, etc. Also give importance to some technical server issues such as using VPS or dedicated servers, caching and HTTP compressions.
PRODUCT ACCESSIBILITY AND IMPROVED SEARCH- Many times a visitor will try to do a quick search or refine their searches by price, date, names. Therefore, your search features should be easy for visitors to navigate. Some visitors may be looking for an expensive product or some may want a trendy one, so the search features should provide plenty of options and allow them to search based on price, color, size, and more. You can also provide thumbnail images on search pages; multiple images improve the possibility of sale. Also recommend your best products or related products based on searches made by a specific visitor. Use breadcrumbs to let customers know exactly where they are on your site.
EASY CHECKOUT PROCESS – After a customer selects a product to purchase, provide them with a simple and easy checkout process. You can give a one page checkout or a step by step checkout system. According to statistics, a good percentage of people abandon the shopping cart at the last moment. You should not use very long payment forms; just try to keep vital fields like Name, Billing Information, Payment Method. The best way is to allow visitors to checkout as a guest without any login and just give them the registration form during the final checkout. Many people are also not comfortable shopping online, so think about potential concerns like security, order and delivery inquiries, etc. Also send a confirmation email after ordering with details like order price, quantity, delivery time, etc.
PAGE TESTING AND OPTIMIZATION – To end up with a very successful eCommerce site, you need to do a lot of testing for various types of pages, checkout pages on the website. You have to perform many types of analysis and tests, namely A/B tests and multivariate tests for the website. There are many web tools available like Userfly, Crazyegg, Vertster, Sitespect that will help you collect data, analyze the information and implement the best design to give the best user experience and maximize sales.